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Third Party Product Reviews and Consumer Behaviour : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Ziniel, Wolfgang - 2013
Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR,...
Persistent link: https://www.econbiz.de/10014016492
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The Historical Consumer : Consumption and Everyday Life in Japan, 1850–2000
Francks, Penelope (ed.); Hunter, Janet (ed.) - 2012
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the...
Persistent link: https://www.econbiz.de/10012106246
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Von der Güter- zur Aktivitätenökonomie : Zeitnutzung und endogene Präferenzen in einem Konsummodell
Fellner, Wolfgang J. - 2014
Veränderungen auf das Verhalten (endogene Präferenzen) Theoretische Grundlagen einer heterodoxen Konsumtheorie Entwicklung eines … und Studierende der Sozial- und Wirtschaftswissenschaften mit den Schwerpunkten Verhaltenstheorie, Konsumtheorie und …
Persistent link: https://www.econbiz.de/10014017231
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Consumer Demand in the United States : Prices, Income, and Consumption Behavior
Taylor, Lester D. - 2010
Preliminaries -- and Overview -- Demand Theory Under Review -- Quantile Regression: A Robust Alternative to Least Squares -- Analyses of Data from BLS Consumer Expenditure Surveys -- Description of Data Used from the Ongoing BLS Consumer Expenditure Surveys -- Stability of U.S. Consumption...
Persistent link: https://www.econbiz.de/10013521285
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Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality
Cowen-Elstner, Christine - 2018
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and...
Persistent link: https://www.econbiz.de/10012396219
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Wine Economics : Quantitative Studies and Empirical Applications
Giraud-Héraud, Eric (ed.); Pichery, Marie-Claude (ed.) - 2013
The book proposes an overview of the research conducted to date in the field of wine economics. All of these …
Persistent link: https://www.econbiz.de/10012106365
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Contemporary Wine Marketing and Supply Chain Management : A Global Perspective
Flint, Daniel J. - 2016
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers
Persistent link: https://www.econbiz.de/10012396693
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Kulinarischer Tourismus und Weintourismus : Culinary and Wine Tourism Conference 2015
Dreyer, Axel (ed.); Mair, Michael (ed.);  … - 2017
, Studiengang International Wine Business veranstaltet. Kulinarik und Wein werden immer häufiger zu einem wesentlichen Teil von …Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte … Tourismus-Management an der FHWien der WKW. Dr. Albert Franz Stöckl ist Studiengangsleiter für International Wine Business an …
Persistent link: https://www.econbiz.de/10014020226
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Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries
Brabazon, Tara - 2014
networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8 …: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in …This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution …
Persistent link: https://www.econbiz.de/10014020445
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Wine Positioning : A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Mora, Pierre - 2016 - 1st ed. 2016
Introduction -- Part 1: How to differentiate Wine -- Part 2: Appelations and Wine Brands -- Part 3: Conclusion. …This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it …
Persistent link: https://www.econbiz.de/10014017975