entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and … encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt … dimension, the entrepreneurial university represents a focus on programs which train students in the applications and most …

Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and …

training students with the competencies needed to meet the demands of the market and to successfully integrate into today … these new challenges. For example, universities need to prepare new generations of students with the ability to select …, update and use knowledge, rather than processing facts and formulas. Students need to be capable of learning in different …

, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications …

institutions is unlikely to succeed and may distract them from their fundamental mission: to educate their home-based students and …

consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested …

sowie Leiterin des Studiengangs Wirtschaftsinformatik an der Hochschule Rosenheim. Prof. Dr. Lars Brehm ist Professor für … Projektmanagement, Geschäftsprozessmanagement und Digitalisierung an der Hochschule München in der Fakultät für Betriebswirtschaftslehre. …