Managing Open Innovation Technologies - Contemporary Best Practices -- Theme I: Motivations -- Open Source Software as Open Innovation: Experiences from the Medical Domain -- “It’s the Conversation, Stupid!” Social Media Systems Design for Open Innovation Communities -- Organisational...

This book aims to study the factors affecting the adoption and diffusion of Health Information Technology (HIT) innovation. It analyzes the adoption processes of various tools and applications, particularly Electronic Health Records (EHR), highlighting the impact on various sectors of the...

Problemstellung -- Der Checkout im Handel -- Begriffliche Abgrenzung und Einordnung der Kundenzufriedenheit -- Bisherige Untersuchungen zum Einfluss von Selbstbedienungskassen auf das Konsumentenverhalten -- Verhaltenswissenschaftliche Theorien zur Erklärung der Kundenzufriedenheit mit neuen...

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book...

Edwin Mansfield was a research pioneer into the economics of R and D and technological change. As appreciation and remembrance for his scholarly contributions, eminent scholars have contributed original papers for this edited volume. The authors have followed the 'Mansfieldian' approach of...

Dynamic Capabilities als Gradmesser der Anpassungsfähigkeit von Unternehmen -- Disruptive p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0cm;margin-bottom:.0001pt;font-size:12.0pt;font-family:'Times New Roman';} table.MsoNormalTable {font-size:10.0pt;font-family:'Times New Roman';} @page...

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers...

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and...

Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and...