This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the...

This book provides a fresh perspective on the ever-growing relevance of input-output analysis in problem solving. It is based on the “19th National Conference of the Input-Output Research Association of India (IORA)”, held in 2017 in Mumbai, India. The conference promoted the exchange of...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

Chapter 1. Economic Transformation and Development Experience of Indian Punjab-An Introduction -- Section I: Understanding the Crisis of Agrarian Transition -- Chapter 2. The Role of Technological and Institutional Changes in the Growth and Transformation of Agriculture in Punjab -- Chapter 3....

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management...

Aktueller Stand und Weiterentwicklung der Markenarchitekturforschung -- Empirische Analyse zur Wirkung der Markenarchitektur auf das Nachfragerverhalten -- Untersuchung moderierender Effekte auf die Wirkungsbeziehungen zwischen den Markenimages und der Kaufverhaltensintention.

Claudia Lehmann explores service productivity from the providers, customer and operations perspective in the German airport industry using a solid empirical foundation. Available service productivity concepts, methods, measurements and their ability to overcome the emphasized problems are...

This book introduces students on Multiple Criteria Decision Aiding and Making courses to practical, real-world cases. Each case study introduces a problem or situation together with a method, and a description and explanation of a computer application. In this sense each chapter is based on four...

This book examines healthcare innovation processes, shedding light on the controversies endemic to innovation, which make such processes notoriously challenging. While, in the heat of action, controversies may be seen as barriers to innovation, observations reported in this volume point to...