” within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S.-the National Football … credible threat from a rival league since the demise of the United States Football League (USFL) in the mid-1980s. Within this …

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer … and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large … comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European …

presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups … influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football … clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups …