Showing 1 - 10 of 36
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the … consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry …, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion …
Persistent link: https://www.econbiz.de/10012396299
Two: Why Putting Music Content Creators First is Important -- 6 Introduction -- 7 Roles of Publishers, Record Labels and …This book discusses the economics of the music industry in the context of the changing landscape brought about by … music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights …
Persistent link: https://www.econbiz.de/10014019434
're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of … fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals … alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games …
Persistent link: https://www.econbiz.de/10014019452
Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition. Im Rahmen einer empirischen Studie untersucht Johannes Flecker den Effekt einer Kongruenz von Markenpersönlichkeit und Musik auf die Wahrnehmung der...
Persistent link: https://www.econbiz.de/10014021023
Musikrezeption -- Der Musiker im Spannungsfeld zwischen Begabungsideal, Berufsbild und Berufspraxis im digitalen Zeitalter -- Lebensstil und Musikgeschmack -- Musikrezeption aus der Sicht der Musikwirkungsforschung -- Live-Veranstaltungen von populärer Musik und ihre Rezeption -- Neue...
Persistent link: https://www.econbiz.de/10014014747
Economics of Music Copyright -- Economics of Music Copyright: Income, Media, and Performances -- Economic Analysis of … Music Copyright:Music Users -- Economic Analysis of Music Copyright: Music Publishers -- Economic Analysis of Music … Copyright: Songwriters and Composers -- Econometric Analysis -- Theory Review -- Estimation of Skewness, Heavy Tails, and Music …
Persistent link: https://www.econbiz.de/10013522746
sustainability -- Chapter 27 From smart cities to smart buildings : Tools for promoting cultural heritage -- Part II: Best Practices …
Persistent link: https://www.econbiz.de/10012395882
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing...
Persistent link: https://www.econbiz.de/10012396023
-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social …
Persistent link: https://www.econbiz.de/10012396580
Economy of Broadcasting: the Legacy of the Peacock Report on Financing the BBC -- The Public Spending for Culture in the Face … of Decentralization Processes and Economic Recession: the Case of Italy -- Performance Rights in Music: Some Perspectives … from Economics, Law and History -- Copyright and Music Publishing in the UK -- The Composer in the Market Place Revisited …
Persistent link: https://www.econbiz.de/10012397121