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Advances in Global Marketing : A Research Anthology
Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2018
world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research …
Persistent link: https://www.econbiz.de/10012396656
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Gesundheitsbewusstes Konsumentenverhalten : Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins
Silbermann, Alexandra - 2015
Gesundheitswissenschaften mit den Schwerpunkten Konsumentenverhalten, Marktforschung sowie präventive Gesundheitsförderung Praktiker in … zugänglich sind, ermöglicht. Ohne fundierte Kenntnisse der kognitiven Prozesse, die dem gesundheitsbewussten Konsumentenverhalten … Marketing und Marktforschung bei Anbietern von Konsumgütern und in der präventiven Gesundheitsförderung Die AutorIn Alexandra …
Persistent link: https://www.econbiz.de/10014019492
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats …
Persistent link: https://www.econbiz.de/10012395869
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Consumer Behavior over the Life Course : Research Frontiers and New Directions
Moschis, George P. - 2019
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
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Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices
Nuttavuthisit, Krittinee - 2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...
Persistent link: https://www.econbiz.de/10012396150
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Einführung in die qualitative Marktforschung : Design - Datengewinnung - Datenauswertung
Steffen, Adrienne; Doppler, Susanne - 2019
Konsumentenverhalten und Marktforschung an der Hochschule Fresenius Heidelberg und lehrt in den Fachbereichen Business Management …
Persistent link: https://www.econbiz.de/10012401891
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Applied Conjoint Analysis
Rao, Vithala R. - 2014
Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes...
Persistent link: https://www.econbiz.de/10014017526
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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Robinson, Leroy - 2015
world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of …
Persistent link: https://www.econbiz.de/10014017727
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Die Teilnahmebereitschaft an mobilen Web-Befragungen : Eine empirische Untersuchung
Schulte, Marie - 2018
Charakterisierung und Bedeutung mobiler Web-Befragungen -- Stand der Forschung zu den Einflussfaktoren der Teilnahme an mobilen Web-Befragungen -- Theoretische Bezugspunkte zur Erklärung der Teilnahmeentscheidung an mobilen Web-Befragungen -- Empirische Untersuchung der Teilnahmebereitschaft an...
Persistent link: https://www.econbiz.de/10014019029