Extent: | Online-Ressource (XII, 315 p) online resource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | I The changing competitive environment1. New areas in agricultural and food marketing -- 2. Competing for the future in the agricultural and food channel -- 3. Marketing analysis for agricultural development: Suggestions for a new research agenda -- 4. Impact of changing pig welfare preferences on the economics of pork production-marketing chains -- II Evolution in channels and institutions -- 5. Evolution of agricultural marketing institutions, a channel approach -- 6. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels -- 7. Hedging risk in agricultural futures markets -- III Dynamics in consumer behavior -- 8. Dynamics in consumer behavior with respect to agricultural and food products -- 9. The identification of sensory dimensions of food products from scanner data using the STUNMIX methodology -- 10. Quality labeling as instrument to create product equity: The case of 1KB in the Netherlands -- 11. Means-end chain theory and laddering in agricultural marketing research -- 12. Consumer search and surplus in markets with differentiated food products -- 13. Testing for the intertemporal separability hypothesis on Italian Food demand -- 14. Analysis of changes in Portuguese meat consumption -- 15. A test for differences in food demand among European consumers. A dynamic approach -- About the contributors -- Author Index -- List of sponsors. |
ISBN: | 978-1-4615-6273-3 ; 978-1-4613-7879-2 |
Other identifiers: | 10.1007/978-1-4615-6273-3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013521947