Zielgruppen Mitarbeiter und Projektleiter aus Marketing und Unternehmenskommunikation, Produktmanager und Bereichsleiter, Werbe …- und PR-Fachleute. Der Autor Hendrik Wolber ist Marketing- und Kommunikationsexperte sowie Vorstandsmitglied der sxces …

, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media … program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager …

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks … MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training … courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and …

business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other … social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e …

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing … for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book …

Unternehmen in Sachen Social Media und Digital Marketing …