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This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...
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This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and...
Persistent link: https://www.econbiz.de/10012397975
Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that...
Persistent link: https://www.econbiz.de/10012397992
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10012401974
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product...
Persistent link: https://www.econbiz.de/10014016437
In der strategischen Marketingforschung dominierte bisher das Konzept der Marktorientierung als entscheidender …
Persistent link: https://www.econbiz.de/10014014537
Ansätze der Mikroökonomie auf Basis der Neoklassik -- Materielle und formale Ansätze zur Marketingtheorie -- Ansätze …Dirk Lippold stellt verschiedene ökonomische und außerökonomische Ansätze der Marketingtheorie vor und prüft sie im … Hinblick auf ihren Praxisbezug. Marketingtheorie wird hier als angewandte Wissenschaft verstanden, deren Zielsetzung es ist …
Persistent link: https://www.econbiz.de/10014020137
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...
Persistent link: https://www.econbiz.de/10012396180
In diesem Buch werden die grundlegenden Instrumente der Marketing-Forschung im Detail dargestellt. Das erste Kapitel … die Anwendung der Forschungsmethoden im Marketing beschreiben. Dieses Lehrbuch richtet sich an Dozenten und Studierende … der Sozialwissenschaften und der Betriebswirtschaftslehre, insbesondere mit den Schwerpunkten Marketing, Marktforschung …
Persistent link: https://www.econbiz.de/10014019044