This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their...

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode...

Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the...

Establishing Wholly Foreign Owned Enterprises -- Pre-Investment Planning -- Establishing Manufacturing and Service WFOEs -- Establishing Foreign Invested Commercial Enterprises (FICE) -- Retailing, Wholesaling, Distribution and Franchising -- Full Implementing Rules and Draft Articles of...

Einleitung -- Rahmenbedingungen -- Bevorzugte Investitionsregionen -- Bevorzugte Investitionsbranchen -- Markteintrittsstrategien -- Marktbearbeitungsentscheidungen -- Organisation -- Personalmanagement -- Public Affairs Management -- Fallstudien -- Zusammenfassung und Ausblick: zehn...