Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Annäherung an das Thema -- Vorteilsmanagement in elektronischen Märkten -- Innovative Markteintrittsstrategien in Wissenschaft und Forschung -- Die strategische Ausgangssituation des Innovators im elektronischen Markt -- Strategische Ziele und erfolgsrelevante Maßnamen eines innovativen...

Gewinner sind schon jetzt Internet-Händler, die es verstanden haben, das Web 2.0 zur Kundenakquisition zu nutzen. Wer auch dazu gehören und verstehen möchte, welche Faktoren zu einer neuen Phase dieser Werbeplattform geführt haben, sollte in das Buch 'Der neue Online-Handel Erfolgsfaktoren...

Das globale Kaufhaus -- Im Zeichen der Anfänge -- Vom Online-Shop zum Smartphone -- Weltweite Beschaffung -- Wie die Waren in den Laden kommen -- Fernsehprogramm und Wetter beeinflussen unser Kaufverhalten -- Per Knopfdruck und Sprachbefehl -- Der Fluch der Bequemlichkeit -- Zustellung am...

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...

This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing...

This book addresses some of the major issues facing postal and delivery services throughout the world. Postal operators worldwide have been slow to address the threats from and opportunities created by electronic competition. The European Commission and member states are wrestling with these...

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning...

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization...