This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and...

This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with...

This book examines higher education institutions that exemplify gendered success whether in terms of the presence of women in senior positions or attempts to change a gendered organisational culture. It reflects a global perspective, drawing on case studies from eleven countries: Australia,...

In an era of globalization, technological innovation, and social transformations, universities face the challenge of training students with the competencies needed to meet the demands of the market and to successfully integrate into today’s workforce. This book looks at the university as a...

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education...

Executive Summary -- 1 Einleitung -- 1.1 Ziel der Arbeit -- 1.2 Vorgehensweise und Aufbau der Arbeit -- 1.3 Deutschsprachiger Raum -- 2 Problembeschreibung -- 2.1 Ist-Situation und Notwendigkeit der Effizienten und Zielgerichteten Steuerung von Lehre und Forschung im Bildungs- und...

Chapter 1: Introduction and Overview -- Chapter 2: What is Internationalization? -- Chapter 3: Internationalization: Motives -- Chapter 4: Internationalization: Obstacles -- Chapter 5: International Reach -- Chapter 6: International Richness -- Chapter 7: The Internationalization Matrix:...

This book offers an insight into the complications higher education is currently facing in the Arab world. It discusses whether governance in international higher education is of particular importance in Arab countries when considering their difference in political systems, cultures, interests,...

Ulrich Bremer examines the internationalization process of German public research universities, extracts multiple expected factors of impact from existing theory, tests them against data and thus delivers implications for research and practice. Strategy-based international partnerships,...

This book provides a unique study of the role of universities, as organisation systems, in the pursuit of the Europe 2020 strategy. While Europe 2020 focuses on creating the basis for the advancement and cohesion of the EU’s member states, it also has an important role in influencing the...