Internationalisierung wissensintensiver Unternehmensdienstleister -- Standortsysteme internationaler Wirtschaftskanzleien -- Gründe für die Auswahl neuer Märkte -- Anpassung an Kontexte auf neu erschlossenen Märkten.

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their...

This book encapsulates the ‘New Normal Policy’ which has changed the regional policy between China and the African continent. This volume emphasises China’s role in Africa as a collaborator in an attempt to fulfil the Beijing consensus in emerging countries. The contextual research...

This book provides a deep understanding of state-owned multinationals (SOMNCs) and their role in global business. SOMNCs have emerged as a force to contend with in global competition, and their study connects several fields such as economics, political economy, international business and global...

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether...

MOHAMED A. RAMADY SAUDI ARAMCO 2030: POST IPO CHALLENGES The decision by Saudi Arabia’s Crown Prince Mohammed bin Salman to launch the country’s ambitious and generational transformation program to wean the Kingdom away from oil under the Vision 2030 plan in 2016 was also an important...

1: Einführung -- 2: Internationale Werbebudgetierung bei unterschiedlichen Unternehmensorganisationen -- 1. Werbebudgetaufteilung bei polyzentrischer Organisation des Unternehmens -- 2. Werbebudgetaufteilung bei geozentrischer Organisation des Unternehmens -- 3. Werbebudgetaufteilung bei...

Wolfgang Markus Gleich verdeutlicht in diesem Buch, dass sich Unternehmen durch Internationalisierungsschritte wirksam gegen ausländische Konkurrenten im eigenen Heimatmarkt verteidigen können. Untersucht werden hierbei insbesondere Vergeltungsschläge im Heimatmarkt der Angreifer. Hierdurch...