Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...

This volume covers a wide spectrum of issues relating to economic and political development enabled by information and communication technology (ICT). Showcasing contributions from researchers, industry leaders, and policymakers, this Handbook provides a comprehensive overview of the challenges...

Authors from the fields of politics, business, research and development examine the issue of security in this book. What will it cost and who will provide it? Can security perhaps even be fun? Digitization is permanently changing how we live and work. It is associated with speed and cost...

This book explains how major world economies are recognizing the need for a major push in cyber policy environments. It helps readers understand why these nations are committing substantial resources to cybersecurity, and to the development of standards, rules and guidelines in order to address...

This book addresses the federation and interchangeability of Privacy-ABC technologies. It defines a common, unified architecture for Privacy-ABC systems that allows their respective features to be compared and combined Further, this book presents open reference implementations of selected...

Big Data und Kundenakzeptanz im Spannungsfeld -- Determinanten der Konsumentenakzeptanz von LBA und deren Einfluss auf Privatsphäre-Bedenken als zentrale Forschungslücke -- Akzeptanzfaktoren von Location-based Advertising -- Empirische Analyse der Wirkung der Determinanten der Akzeptanz von LBA.

Standortbestimmung: Unser Wettlauf mit der Digitalisierung (Ein Gespräch) -- Wem vertraut man noch? Klassische Werbung versus Influencer-Marketing -- Augenblicke teilen. Snapchat und die Unendlichkeit des Internets -- Von Planking zum Njan-njan-Cat. Die Relevanz einer Nachricht -- Der Wunsch,...