The Second Edition of this book presents the state of the art in this important field. Marketing decision models … constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in … media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in …

Evaluation of a Marketing Driven Business and Corporate Strategy -- New Product Pricing Strategy -- Incorporating Expert …

ermöglicht. Für die 7. Auflage wurden alle Kapitel überarbeitet und neue Entwicklungen, z.B. im Online-Marketing, berücksichtigt …. Alfred Kuß und Prof. Dr. Dr. h.c. Michael Kleinaltenkamp lehren Betriebswirtschaftslehre, insbesondere Marketing, an der …

Kleinaltenkamp lehren Betriebswirtschaftslehre, insbesondere Marketing, an der Freien Universität Berlin. …

emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation … marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the … identification of changes in marketing programs that can improve brand performance. In todays environment of information overload …

Haller and Hans Gersbach have pioneered a ‘market’ approach that applies the tools of general equilibrium theory to the … presented in this book extends the theory of the multi-person household along an important but relatively neglected dimension …, that of general equilibrium theory. It also challenges GE theorists themselves to follow Paul Samuelson in taking seriously …

Introduction -- Economic Reality and Human Action -- Toward a General Theory of Action -- Economic Theory and Theory of …

In knapper Form stellt dieses essential die Theorie des Erwartungsnutzens verständlich dar. Wer sich in kurzer Zeit … Ursprung der Theorie des Erwartungsnutzens an, leitet die Modelle aus der These des rationalen Verhaltens ab und diskutiert … Weinmann lehrt Mathematik, Statistik und Entscheidungstheorie in Masterstudiengängen der FOM Hochschule für Ökonomie und …