Handbook of Marketing Decision Models
edited by Frederick S. Hillier, Berend Wierenga
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Hillier, Frederick S. (contributor) ; Wierenga, Berend (contributor) |
| Publisher: |
Boston, MA : Springer US |
| Subject: | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Theorie | Theory | Mathematisches Modell | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] |
| Extent: | Online-Ressource (digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-0-387-78213-3 ; 978-0-387-78212-6 |
| Other identifiers: | 10.1007/978-0-387-78213-3 [DOI] |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013521029