edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on …

This book outlines the private sport sector in different European countries. Sport in the European countries is … organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport … infrastructure; the civic/non-profit sector, which provides sport activities and services for citizens, usually in the forms of sport …

This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their … role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport … backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical …

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

: Sports Finance.- Chapter 4: Coaches Compensation -- Chapter 5: Student-Athletes Environment -- Chapter 6: Campus Facilities ….- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography … their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations …

Events und Sport -- Stand und Perspektiven der Eventforschung -- Complianceproblematik und Corporate Social …, wurden aktuelle Forschungsergebnisse zum Thema Event und Sport vorgestellt und diskutiert. Aus Sicht des Marketing, der … Sport Stand und Perspektiven der Eventforschung Complianceproblematik und Corporate Social Responsibility bei Events Events …

Eventmarketing als Instrument der Erlebniskommunikation -- Eignung des Sports als Erlebnisrahmen von Marketing …-Events -- Handlungsempfehlungen für die Inszenierung des Erlebnisrahmens -- Risiken der Nutzung des Sports als Erlebnisrahmen. …Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing …

Einführung für Studierende, enthält aber auch wertvolle Informationen für ehren- oder hauptamtlich Tätige im Sport und für …