This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...

Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep...

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...