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This book deconstructs the case study, describes the case writing process and explains how a good case study is composed. It is a reference book that accompanies case writers on their case writing journey. It serves as a guide for writers to develop case studies for teaching, research, and...
Persistent link: https://www.econbiz.de/10012396340
This volume presents empirical studies and theoretical reflections on Evolutionary Governance Theory (EGT), its most important concepts and their interrelations. As a novel theory of governance, EGT understands governance as radically evolutionary, which implies that all elements of governance...
Persistent link: https://www.econbiz.de/10012401994
Die Gemeinwohlpyramide -- Fallstudie 1: Wir wollen eine "UND-Company" sein – Haniel -- Fallstudie 2: Wir sind ein Care …-Unternehmen – Zurich Versicherung -- Fallstudie 3: Für die Pflichten gerade stehen – Bucher Industries -- Fallstudie 4: Der gesunde … Menschenverstand ist das Maß der Dinge – Versatel -- Fallstudie 5: Sich nicht selber ins Fleisch schneiden – Weidmann -- Fallstudie 6 …
Persistent link: https://www.econbiz.de/10014020415
einer Fallstudie -- Checklisten für die Entwicklung einer Fallstudie -- Übersicht zu den Fallbeispielen -- 25 Fallstudien …
Persistent link: https://www.econbiz.de/10014015214
Veränderungsmanagement — theoretischer Bezugsrahmen -- Reformprozesse in Ministerien und nachgeordneten Behörden als Untersuchungsobjekt -- Forschungsmethode -- Empirische Ergebnisse -- Zusammenfassende Betrachtung und Ausblick.
Persistent link: https://www.econbiz.de/10014014389
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but...
Persistent link: https://www.econbiz.de/10012396365
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
Persistent link: https://www.econbiz.de/10012396690
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you’re selling luxury products or...
Persistent link: https://www.econbiz.de/10012397979
Wie erreichen Unternehmen ihre individuelle Sales-Exzellenz? Und wie kann diese systematisch und kontrolliert gemanagt werden? Dieses Buch zeigt Vorständen, Vertriebsleitern und Vertriebscontrollern, wie sie ihren Vertrieb so strukturieren und steuern können, dass die Markt- und...
Persistent link: https://www.econbiz.de/10012401760