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This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion supply chain, presenting both quantitative and exploratory studies. Providing academicians and practitioners insights into the latest developments and models, it also offers...
Persistent link: https://www.econbiz.de/10012395937
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of...
Persistent link: https://www.econbiz.de/10012396283
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...
Persistent link: https://www.econbiz.de/10012396415