Showing 1 - 10 of 60
This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non-technical language the eight core capabilities of Artificial...
Persistent link: https://www.econbiz.de/10012397728
aus der Praxis ein. Der Inhalt Einsatzbereiche von Legal Tech Einsatz von Legal Robots Auswirkungen von Legal Tech auf …
Persistent link: https://www.econbiz.de/10014020628
Einleitung -- Prognostizierte Veränderungen der gestaltbaren Arbeitssystemdimensionen -- Systeme zur Assistenz und Effizienzsteigerung in manuellen Produktionsprozessen der Industrie auf Basis von Projektion und Tiefendatenerkennung -- Betriebliche Auswirkungen industrieller Servicerobotik am...
Persistent link: https://www.econbiz.de/10011789452
Julian Gulden untersucht Determinanten und Kontextfaktoren der Akzeptanz und Nutzung von Investment Management FinTechs. Auf Basis eines Modells mit theoretisch und praktisch hergeleiteten Einflussfaktoren werden Konsumentenbedürfnisse und Konsumentenverhalten analysiert. Es lässt sich...
Persistent link: https://www.econbiz.de/10012401657
Produktnutzen als zentrales Analysekonzept von Austauschprozessen -- Begriffliche und theoretische Grundlagen zu Placebo-Effekten -- Forschungsstand: Placebo-Effekt als Phänomen im Marketing -- Placebo-Effekt der Marke -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10014424819
“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that … no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi … every marketer needs to know about Chinese consumers.” -Paul Zhou, Head, Illuminera Group This book offers a comprehensive …
Persistent link: https://www.econbiz.de/10012395904
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the...
Persistent link: https://www.econbiz.de/10012396188
, implementing and rolling out business models that broaden the capital participation of consumers. The challenge is to include … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy …
Persistent link: https://www.econbiz.de/10012397051
emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …
Persistent link: https://www.econbiz.de/10012398189
of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …. Topics discussed include green energy, the liberalization of the electricity industry, and the relationship between consumers …
Persistent link: https://www.econbiz.de/10012398359