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True Value Selling : So verankern Sie Ihr Angebot direkt in der Wertschöpfungskette Ihrer Kunden

Kaschek, Bernhard - 2014

Die Grundlagen des erfolgreichen Verkaufens im B2B -- True Value Selling: Vertriebsarbeit vor veränderten Herausforderungen -- Die Methodik -- Fallbeispiel: Weltmarktführer im Maschinenbau -- True Value Selling und die Arbeit in Akquisitionsprojekten -- Führungsarbeit mit True Value Selling. .

Persistent link: https://www.econbiz.de/10014020969

Collaborative Value Creation : An Empirical Analysis of the European Biotechnology Industry

Farag, Hady (contributor) - 2009

Persistent link: https://www.econbiz.de/10013521205

Economics and Modern Warfare : The Invisible Fist of the Market

Taillard, Michael - 2012

By referring to a handful of battles throughout history, a new form of military strategy is derived through the manipulation of supplies, capital, and markets. This book combines economic theory with applied analyses of military successes and failures, explaining them simply for audiences of all...

Persistent link: https://www.econbiz.de/10012106358

Economics and Modern Warfare : The Invisible Fist of the Market

Taillard, Michael - 2018 - 2nd ed. 2018

This book demonstrates how economic tools have been used throughout history to accomplish goals of military conflict, how they can be used more effectively than traditional means of warfare in the modern era, and how we can derive a better understanding of economic strategy applicable not just...

Persistent link: https://www.econbiz.de/10012396785

Economic Sanctions : International Policy and Political Economy at Work

Eyler, Robert - 2007

This book looks at economic sanctions, using a political economy foundation. The author investigates the effectiveness … of sanctions and the human suffering caused by them from a political and economic vantage, addressing political decisions …, case studies, and game theory explanations, as well as discussing the future of sanctions as statecraft …

Persistent link: https://www.econbiz.de/10012054221

Extending the Business Network Approach : New Territories, New Technologies, New Terms

Thilenius, Peter (ed.); Pahlberg, Cecilia (ed.); … - 2016

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue...

Persistent link: https://www.econbiz.de/10012396700

Strategic Technology Partnering and Supply Chain Risk Management : Five Selected Essays

Kilubi, Irène - 2018

With her work, Irène Kilubi builds a bridge between two areas of business research, on the one hand the supply chain management, and on the other hand innovation and technology management. In the context of her work, she proposes to expand the usual instruments of supply chain risk management...

Persistent link: https://www.econbiz.de/10012397665

International Banking Strategic Alliances : Reflections on BNP/Dresdner

Itschert, Jörg; ul-Haq, Rehan - 2003

The European Union is an increasingly important influence on our daily lives with important political, economic and cultural implications. To understand how to bridge the gaps between national cultures and economic systems is an imperative. This book considers in depth from the inside out, one...

Persistent link: https://www.econbiz.de/10012054370

Options in Alliances : Valuing Flexibility in Inter-Firm Collaborations

Baldi, Francesco - 2013

Part I A Real Options-Based Analysis of Synergies Created via Strategic Alliances -- 1. Introduction -- 2. Managing … Strategic Alliances in Good and Bad Times -- 3. Classifying Synergistic Growth Options Embedded in Strategic Alliances -- 4. A … Real Options-Based Conceptual Framework for Alliance-Making -- 5. A Portfolio Approach to Actively Managing Alliances: the …

Persistent link: https://www.econbiz.de/10014019764

Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Gross, Philip - 2015

Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance...

Persistent link: https://www.econbiz.de/10014306568

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