population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co …-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is … various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist …

Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing … Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis … -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by …

for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey … Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is …, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the … the consequent film tourism destinations that are currently popping up across the Asian continent …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …