This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a...

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...

The main goal of this book is to explain the core ideas of process mining, and to demonstrate how they can be implemented using just some basic tools that are available to any computer scientist or data scientist. It describes how to analyze event logs in order to discover the behavior of...

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...

Dieses Buch befasst sich mit der zielgerichteten Auswertung von vorhandenen Daten im Unternehmen. Während früher viele Entscheidungen aus dem Bauch heraus getroffen wurden, sind heute die resultierenden Erfolge durch das gestiegene Datenvolumen so gut messbar wie nie zuvor. Doch nicht jede...

Die Autoren geben einen praxisorientierten Einstieg in Process-Mining mit unternehmensbezogenen Anwendungsfällen und einer Marktübersicht der Software, die hilft, Geschäftsprozesse schnell, smart und einfach zu gestalten. Auf Basis von Log-Daten der Geschäftsvorgänge erstellt Process-Mining...

Tobias Roelen-Blasberg stellt in diesem Buch einen neuen Ansatz zur automatisierten Präferenzmessung vor. Anhand verschiedener Methoden aus den Bereichen Natural Language Processing, Text Mining und Machine Learning extrahiert der automatisierte Ansatz Produktattribute aus nutzergenerierten,...