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Brewing, Beer and Pubs : A Global Perspective

Cabras, Ignazio (ed.); Higgins, David (ed.); … - 2016

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands....

Persistent link: https://www.econbiz.de/10012396675

Craft Beverages and Tourism, Volume 1 : The Rise of Breweries and Distilleries in the United States

Kline, Carol (ed.); Slocum, Susan L. (ed.); … - 2017

This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages...

Persistent link: https://www.econbiz.de/10012397985

Economic Perspectives on Craft Beer : A Revolution in the Global Beer Industry

Garavaglia, Christian (ed.); Swinnen, Johan (ed.) - 2018

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and...

Persistent link: https://www.econbiz.de/10012398081

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications

Slocum, Susan L. (ed.); Kline, Carol (ed.); … - 2018

1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6....

Persistent link: https://www.econbiz.de/10014018012

Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : Das Beispiel der deutschen Brauwirtschaft

Köster, Lars (contributor) - 2006

Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.

Persistent link: https://www.econbiz.de/10013516592

Marken-Authentizität : Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung

Schallehn, Mike - 2012

Authentizität von Marken als Untersuchungsgegenstand -- Theoretischer Rahmen zur Konzeptualisierung von Marken-Authentizität und Entwicklung des empirischen Untersuchungsmodells -- Empirische Untersuchung zur wahrgenommenen Marken-Authentizität -- Implikationen für Forschung und Praxis.

Persistent link: https://www.econbiz.de/10014015797

Strategic Design and Innovative Thinking in Business Operations : The Role of Business Culture and Risk Management

Dincer, Hasan (ed.); Hacioglu, Ümit (ed.); … - 2018

The Importance of Business and Organizational Environment -- The Effects of Strategic Design on Business Operations -- Strategic and Innovative Thinking -- Risk Management Activities in Business Operations.

Persistent link: https://www.econbiz.de/10013192301

Innovation and the Entrepreneurial University

Meissner, Dirk (ed.); Erdil, Erkan (ed.); … - 2018

The book explores different approaches towards the ‘entrepreneurial university’ paradigm, explores channels and mechanism used by universities to implement the paradigm and contributes to the public discussion on the impact of commercialization on university research and knowledge. It argues...

Persistent link: https://www.econbiz.de/10013263164

External Auditing and Quality

Kesimli, Iffet - 2019

Introduction -- External Audit from Quality Perspective -- External Audit in USA, European Union and Turkey -- External … Audit from Process and Quality Perspective -- Survey on Assessment of External Audit Quality in Turkey …

Persistent link: https://www.econbiz.de/10012395860

Caring and Sharing: The Cultural Heritage Environment as an Agent for Change : 2016 ALECTOR Conference, Istanbul, Turkey

Vasile, Valentina (ed.) - 2019

perspective. Featuring contributions from the 2016 ALECTOR International Conference held in Istanbul, Turkey, this book presents … Greece, Romania, Bulgaria, Moldova Ukraine, Georgia and Turkey, the project proposes a cognitive and educational framework … through tourism from countries such as Bulgaria, Republic of Moldova, Turkey, Russia, and Romania …

Persistent link: https://www.econbiz.de/10012395882

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