practice where reliance on the subjective judgment of experts and practitioners is the main source of useful knowledge to …, despite the known fact that hunches, even those of putative experts, often provide information that is not very accurate, and … that experts are prone to fallacies and biases. The book looks at how experts reach consensus in the social sciences, and …

to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything … creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through …

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A … great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” -Mark Tungate …, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers …