Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand...

Does liking or wanting predict the delay between consumption episodes? Although these psychological processes are correlated, we find that memory for liking, rather than wanting, determines the number of days that pass until the consumption of a food is repeated. Experiment 1 found that liking...

Much research in consumer psychology has investigated how affective reactions unrelated to a decision at hand (i.e., incidental affect) influence consumers’ preconsumption preferences. Most of this research has approximated the incidental affect through its valence or induced action tendency...