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Consumer behavior, consumer attitude and consumer franchise
Stout, Roy G. - In: Straight talk about attitude research, (pp. 49-54). 1982
Persistent link: https://www.econbiz.de/10003690123
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Franchise analysis model or why gamble if you can guess?
Deragon, Gloria B. - In: Straight talk about attitude research, (pp. 55-77). 1982
Persistent link: https://www.econbiz.de/10003524964