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In: Strategic Direction 21 (2005) 2, pp. 20-23

Purpose – To study the risks, and benefits, to companies or introducing new products to the market. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the findings in context. Findings – Ahn‐Sook Hwang...

Persistent link: https://www.econbiz.de/10015009870

“Designing‐in” sustainable behavior

In: Strategic Direction 24 (2008) 11, pp. 30-32

Purpose – The purpose of this paper is to show that he growing importance of “sustainable design” and reducing the environmental impact of products has seen the development of a relatively new practice based around “user focused” design principles. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10015010334

Design growth

In: Strategic Direction 25 (2009) 5, pp. 30-32

Purpose – The Design Council's National Survey of Firms 2008 has revealed that instead of retreating to safety and resorting to cutting costs, increasing numbers of UK firms are using design as a powerful tool to help combat the toughest economic conditions in decades....

Persistent link: https://www.econbiz.de/10015010388

The maturing of rapid prototyping

In: Strategic Direction 25 (2009) 8, pp. 38-40

the innovation, design and manufacturing practices in a rapidly growing number of companies. Design … clearly no longer a novelty, and as numerous examples show it can now become an extremely effective addition to the innovation …

Persistent link: https://www.econbiz.de/10015010421

Consumer integration in sustainable product development

Hoffmann, E. - In: Strategic Direction 24 (2007) 1

Persistent link: https://www.econbiz.de/10015011168

The innovation effect of user design: exploring consumers innovation perceptions of firms selling products designed by users

In: Strategic Direction 29 (2013) 2

Persistent link: https://www.econbiz.de/10015011942

Driving innovation through design-oriented strategies

In: Strategic Direction 33 (2017) 6, pp. 1-3

-oriented strategy typology and innovation framework” by Hsu (2017). This case study of Taiwanese consumer electronics and computer … companies demonstrates how product innovation strategies are being used to develop a competitive advantage that survives in the … global market. Product R&D and design tends to focus on “new experience” in aggressive innovation enterprises, “new value” in …

Persistent link: https://www.econbiz.de/10015012245

Forget the focus groups and Delphi studies

In: Strategic Direction 21 (2005) 9, pp. 18-20

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015009946

Fusing biotechnology and product innovation

In: Strategic Direction 18 (2002) 5, pp. 25-27

Recent years have seen the market opportunity for innovative bioscience products grow rapidly. For instance, the human clinical diagnostics field is now a $17 billion world‐wide market, and in specific sectors, such as point of care (POC) and over the counter (OTC), there is an increasing...

Persistent link: https://www.econbiz.de/10015009578

Sony’s green machines

In: Strategic Direction 19 (2003) 10, pp. 16-18

When people buy color TVs, there is one color they really look out for – green. Or so Sony found out in the mid‐1990s when a Dutch consumer magazine gave one of its models a poor environmental rating. Market share fell by 11.5 percent while that of competitors’ TVs which received good...

Persistent link: https://www.econbiz.de/10015009653

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