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Biotechnology has been described as a pervasive and disruptive technology. Pervasive in the sheer number of industries it can influence and disruptive in the effect it can have on these. In particular, as well as driving advances in pharmaceutical and healthcare, it has the potential to change...
Persistent link: https://www.econbiz.de/10015009667
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...
Persistent link: https://www.econbiz.de/10015009906
Purpose – Highlights the advantages of relationship marketing though a case study of Cervena, an “ appellation controllée ” for New Zealand venison, which helped it to carve out a new market among diners at top restaurants in the USA. Design/method/approach – Demonstrates that New...
Persistent link: https://www.econbiz.de/10015009944
Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010618
Persistent link: https://www.econbiz.de/10015011818
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012202
Purpose – The purpose of this paper is to evaluate the value of social media as an additional sales, marketing and communication channel for small businesses. Design/methodology/approach – It presents a case study of a family‐owned, internet‐only business start‐up, describing their use...
Persistent link: https://www.econbiz.de/10015012857
Communications are important when you are a National Health Service Trust caring for a remote and largely rural community in Northern Ireland. On top of that you are responsible not only for acute hospital care, but also community care services, mental health and elderly care. So when the Trust...
Persistent link: https://www.econbiz.de/10015009535
It is all too easy, in the wake of september 11, to point the finger of blame for the current economic depression towards those responsible for the Twin Towers’ destruction. It is clear however, that for the auto industry, the origins of the problems it is experiencing began long before that...
Persistent link: https://www.econbiz.de/10015009545
Ten million pounds for an excellence programme sounds considerable. But a complete ‘makeover’ of a corporate culture was never going to be cheap. Launched by the then new chief executive Antoine Cau in 1998, three years and one million training hours later, the Forte Hotel Group’s...
Persistent link: https://www.econbiz.de/10015009550