Intel is the world’s largest producer of integrated circuit chips and has customers around the world. But it also faces stiff competition from companies such as Advanced Micro Devices, Motorola and Texas Instruments. In 1997, Intel began to look into e‐business. Right from the start the...

Now that the hype is well and truly over, a cooler analysis of the costs and benefits of e‐commerce can begin. What is becoming increasingly apparent is that each company’s experience is different – from the reasons why they adopted an e‐commerce strategy, to the practical challenges...

When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past 100 years and had built up trust between generations of customers and suppliers. Getz had been retailing...

After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an achievement for any US organization considering the numerous brands that fail to penetrate the market of the world’s second most populous country. This success can only have been...

The Debenhams chain, branded as “Britain’s favorite department store”, has 100 stores in the UK and Ireland. Its consistent high performance is based on own brand ranges and its “Designers at Debenhams” initiative where names such as Jasper Conran and John Rocha design exclusive but...