The adoption of the internet for B-to-B international marketing : a theoretical model
Riyad Eid, Myfanwy Trueman
| Year of publication: |
2002
|
|---|---|
| Authors: | Eid, Riyad ; Trueman, Myfanwy |
| Publisher: |
Bradford : Univ., School of Management |
| Subject: | Internet | Electronic Commerce | E-commerce | Internationales Marketing | International marketing |
| Extent: | 19 S graph. Darst |
|---|---|
| Series: | Working paper series / Bradford University School of Management. - Bradford, ZDB-ID 2817793-9. - Vol. 02/10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001726419