Intel is the world’s largest producer of integrated circuit chips and has customers around the world. But it also faces stiff competition from companies such as Advanced Micro Devices, Motorola and Texas Instruments. In 1997, Intel began to look into e‐business. Right from the start the...

Now that the hype is well and truly over, a cooler analysis of the costs and benefits of e‐commerce can begin. What is becoming increasingly apparent is that each company’s experience is different – from the reasons why they adopted an e‐commerce strategy, to the practical challenges...

When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past 100 years and had built up trust between generations of customers and suppliers. Getz had been retailing...

Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can threaten the overall profitability of the exercise. The main question is: how do sellers provide an efficient, appealing...

There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out about the idea of mail order, you cannot convert them to its delights. It seems reasonable to assume that the same...