Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Year of publication: |
2004
|
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Authors: | Großweischede, Markus |
Published in: |
Collaborative customer relationship management : taking CRM to the next level; with 7 tables. - Berlin : Springer, ISBN 3-540-00227-8. - 2004, p. 229-253
|
Subject: | Internet | Category Management | Category management | Electronic Commerce | E-commerce | Sortiment | Retail assortment |
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