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Analyse the future (data integration for improved market forecasting)
Jain, A. - In: Strategic Direction 28 (2012) 3
Persistent link: https://www.econbiz.de/10015011824
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Back to the future at Yahoo
Hof, R.D. - In: Strategic Direction 24 (2007) 1
Persistent link: https://www.econbiz.de/10015011165
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Ten surefire ways to fail in new media
Gilbert, B. - In: Strategic Direction 26 (2010) 5
Persistent link: https://www.econbiz.de/10015011531
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Delivering the goods (profile of Jason Gissing, one of the founders of Ocado, the UK Internet retailer specializing in groceries)
Gray, R. - In: Strategic Direction 27 (2011) 6
Persistent link: https://www.econbiz.de/10015011704
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Du Pont and the art of not coming unstuck
In: Strategic Direction 21 (2005) 6, pp. 8-10
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...
Persistent link: https://www.econbiz.de/10015009911
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Loyalty cards and customer behaviour
In: Strategic Direction 21 (2005) 7, pp. 18-20
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...
Persistent link: https://www.econbiz.de/10015009924
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Forget the focus groups and Delphi studies
In: Strategic Direction 21 (2005) 9, pp. 18-20
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015009946
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Age‐old questions on brand choices
In: Strategic Direction 27 (2011) 9, pp. 13-16
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010645
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Benvenuto internet! Let's drink to its uses
In: Strategic Direction 26 (2010) 4, pp. 11-13
implications for the ISWs a short‐medium term development of internet adoption to support a higher intensity of the web marketing …
Persistent link: https://www.econbiz.de/10015010482
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Taking the subway to get from A‐B
In: Strategic Direction 26 (2010) 7, pp. 22-25
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010513