Purpose – To summarize some of the recent literature which has focused on the Eastman Kodak Company. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Reports of Kodak's...

Purpose – This paper aims to consider the factors contributing to the successful marketing of one‐off special events. Design/methodology/approach – Uses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing...