“Organizing customers: Japanese travel agencies marketing on the internet” analyses how three Japanese travel agencies have …Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting …‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the …

fragmentation of traditional marketing media and the rise of the Internet, any company without an e‐marketing strategy may fall by … now become part of a multi‐channel strategy. They list, and explain, various limiters and enablers to Internet retailing …

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical … writer who adds their own impartial comments and places the articles in context. Findings – The internet, and particularly … social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with …

University (MSU) this was done. The planning of a “learning commons” included all the stakeholders. A marketing campaign …

implications for the ISWs a short‐medium term development of internet adoption to support a higher intensity of the web marketing …Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical … can be seen to improve information, market and marketing levers efficiency. It involves new investments in the web sites …