shining example of what can be achieved through the social web. While he is a marketing consultant of some renown with over 30 … Twitter strategy. His most recent book, Return on Influence , looks at the rise of influence marketing, and how companies are …/value – The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this …

social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …

and validating a scale to assist with social media marketing by proposing a system for firms to use when tasked with … digital marketing. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by …