Perhaps the best summary of how ICP and the Co‐op Group handled their joint project in 2000 can be taken from an internal memo from ICP’s development manager: “please be prepared for the s**t to hit the fan”. The Co‐operative Group, one of the largest retailers in the UK, and ICL,...

Purpose – With more and more digital natives entering the workplace, this paper looks to advise business about how they can implement successful social media strategies Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...