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In: Strategic Direction 30 (2014) 3, pp. 36-38

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass . Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass . Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR...

Persistent link: https://www.econbiz.de/10015012117

Narrowing the credibility gap, or, managing the art of the promise

Anderson, C. - In: Strategic Direction 22 (2006) 2

Persistent link: https://www.econbiz.de/10015010866

The top ten excuses for bad service (and how to avoid needing them)

Dickson, D. - In: Strategic Direction 22 (2006) 2

Persistent link: https://www.econbiz.de/10015010867

GE turns green (General Electric)

Fisher, D. - In: Strategic Direction 22 (2006) 2

Persistent link: https://www.econbiz.de/10015010868

Learning through alliances: General Motors and NUMMI

Inkpen, A.C. - In: Strategic Direction 22 (2006) 2

Persistent link: https://www.econbiz.de/10015010869

Embracing new media in Fiji: the way forward for social network marketing and communication strategies

Khan, Anas; Khan, Riad - In: Strategic Direction 28 (2012) 4, pp. 3-5

‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … communications. Findings – Social networking sites such as face book has become an essential modern media channel to position firms …

Persistent link: https://www.econbiz.de/10015010702