Use, abuse or contribute! : a framework for classifying how companies engage with country image
Year of publication: |
2014
|
---|---|
Authors: | Hynes, Niki ; Caemmerer, Barbara ; Martin, Emeline ; Masters, Eliot |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 1, p. 79-97
|
Subject: | Marketing | Switzerland | New Zealand | Corporate strategy | Communications | Country image | Neuseeland | Schweiz | Herkunftsbezeichnung | Designation of origin | Öffentlichkeitsarbeit | Public relations |
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