Verma, Surabhi; Sekhar Bhattacharyya, Som - In: Strategic Direction 32 (2016) 8, pp. 36-38
Purpose Understanding the circumstance of an emerging market is often difficult, but technologies, such as internet of things (IoT), big data analytics (BDA), cloud computing (CC), are helping usher in an era in which understanding could be better and more quickly achieved. These technologies...