Picture this. You are the CEO of the most valuable organization on the planet. You have 12 core businesses, all of which created net earnings of $12.7 billion in 2000, and from 1998 to 2000 you were voted Fortune ’s most admired global organization. Cause for celebration? Time to slow down and...

The expansion of world markets, the rapid pace of technological advances and today’s relative geographical stability have all resulted in unprecedented global commercial opportunities. However, we still live in a world dominated by big business and these organizations look set to become the...

Setting objectives and developing a strategy may have seemed very mundane to those dotcom entrepreneurs of the late 1990s who thought they were going to change the face of commerce forever. But the bursting of the dotcom bubble has changed the landscape somewhat. Now it seems only logical to put...

hanges in the European telecom market have brought new challenges for former monopolies. Cell phones, digital TV and increased PC ownership has lead to integrated communications packages and networks. New laws resulting from the 1997 GATS agreement have restructured national markets to become...