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Strategic marketing planning: a critical part of market success
In: Strategic Direction 23 (2007) 4, pp. 13-15
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010128
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Brands rewrite history to create own legacy
Handley, L. - In: Strategic Direction 26 (2010) 9
Persistent link: https://www.econbiz.de/10015011590
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Path to expansion takes in every corner of world
In: Strategic Direction 27 (2011) 5
Persistent link: https://www.econbiz.de/10015011696
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Five ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)
Manning, J. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011721
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Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )
Chmielowski, A. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011722
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The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)
Barnes, R. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011723
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Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)
Southgate, T. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011735
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Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)
Cooper, L. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011738
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Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011751