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Persistent link: https://www.econbiz.de/10015011506
Purpose – Reviews the latest management development across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010219
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010015
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010624
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...
Persistent link: https://www.econbiz.de/10015009663
process of product innovation and development. Many companies now see enormous potential in leveraging the extended value …
Persistent link: https://www.econbiz.de/10015009738
their potential because they are unable to adapt through innovation. They have a good initial product or service concept but …
Persistent link: https://www.econbiz.de/10015009765
Product innovation – the development of new and improved products – is crucial to the prosperity of the modern …
Persistent link: https://www.econbiz.de/10015009797
Purpose – To review the comments made by Doug Burcicki, speaking at the “Front End of Innovation” conference, organized … by IIR, on the concept auction approach to innovation. Design/methodology/approach – The author examines and provides a … précis of the speech made by Doug Burcicki. Findings – For effective innovation, companies need to be able to sort out new …
Persistent link: https://www.econbiz.de/10015010223