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Doing good not just for brownie points
In: Strategic Direction 28 (2012) 7, pp. 27-29
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010738
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The importance of looking good
In: Strategic Direction 32 (2016) 7, pp. 14-16
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012382
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Twitter and corporate social responsibility
In: Strategic Direction 31 (2015) 7, pp. 35-37
Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their...
Persistent link: https://www.econbiz.de/10015012499
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When two worlds collide
In: Strategic Direction 31 (2015) 9, pp. 12-14
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015012738
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Making the most of Facebook and Twitter?
In: Strategic Direction 32 (2016) 2, pp. 8-10
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015013314
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The alchemy of social media engagement
In: Strategic Direction 33 (2017) 7, pp. 14-16
of engagement among the users of wine brand Facebook pages. Majority of Facebook fans rarely engage with the brands. The …
Persistent link: https://www.econbiz.de/10015012389
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Skinny latte goes virtual
In: Strategic Direction 29 (2013) 7, pp. 31-33
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015012461
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Facebook’s role in crisis response
In: Strategic Direction 31 (2015) 10, pp. 30-32
public represented on Facebook applies distinct crisis frames in comparison to conventional sources, its frame-setting power … concludes that the role of the public represented on Facebook appears marginal in comparison to news media that remain a major …
Persistent link: https://www.econbiz.de/10015012749
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Facebook can transform your business
In: Strategic Direction 29 (2013) 9, pp. 9-11
‐only business start‐up, describing their use of Facebook to communicate with customers and its direct and indirect impact on the …
Persistent link: https://www.econbiz.de/10015012857
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Facebook and your corporate reputation
In: Strategic Direction 32 (2016) 11, pp. 1-3
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012885