Facebook as a new advertising channel for CSR campaigns
Year of publication: |
2016
|
---|---|
Authors: | Treviño, Teresa |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 8.2016, 2, p. 176-189
|
Subject: | social media | social media advertising | CSR campaigns | Facebook | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Deregulierung | Deregulation | Online-Marketing | Internet marketing | Werbung | Advertising |
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