Khan, Anas; Khan, Riad - In: Strategic Direction 28 (2012) 4, pp. 3-5
‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …
