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In: Strategic Direction 31 (2015) 4, pp. 4-6

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015011994

Twitter and corporate social responsibility

In: Strategic Direction 31 (2015) 7, pp. 35-37

management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one …-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate … Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies …

Persistent link: https://www.econbiz.de/10015012499

The global hotel industry's approach to sustainability

In: Strategic Direction 30 (2014) 4, pp. 24-27

Persistent link: https://www.econbiz.de/10015012355

Doing good not just for brownie points

In: Strategic Direction 28 (2012) 7, pp. 27-29

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010738

Maximizing the power of PR

In: Strategic Direction 30 (2014) 3, pp. 36-38

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass . Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass . Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR...

Persistent link: https://www.econbiz.de/10015012117

Six steps to successful global corporate social responsibility

In: Strategic Direction 23 (2007) 2, pp. 15-17

Purpose – The purpose of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Persistent link: https://www.econbiz.de/10015010107

“E” word that shouldn't need saying

In: Strategic Direction 23 (2007) 5, pp. 11-13

Persistent link: https://www.econbiz.de/10015010139

An interview with Peter Kelly

Brown, Rachel (ed.) - In: Strategic Direction 23 (2007) 6, pp. 10-14

Purpose – The aim of this paper is to explain the strategy and policy being led by Peter Kelly, Head of the Financial Inclusion Team at Barclays. Design/methodology/approach – The paper is an interview with Peter Kelly. Findings – As head of Financial Inclusion for Barclays, Peter is...

Persistent link: https://www.econbiz.de/10015010150

Citibank, Manpower and underserved markets

In: Strategic Direction 23 (2007) 9, pp. 9-10

Purpose – This paper offers a review and summary of a research paper on exploring underserved markets, which concentrates on Citibank and Manpower. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – In 2009 the...

Persistent link: https://www.econbiz.de/10015010183

Be seen to talk the talk

In: Strategic Direction 24 (2007) 1, pp. 25-27

Persistent link: https://www.econbiz.de/10015010221

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